An Interview with… Gudrun Vickery

Networking – it’s a great thing. You meet someone, whether it’s through friends or work events, and then if you’re a chatterbox like me, you find some common ground. Favourite pastimes, interests or quite simply, your perspective on a number of things. That’s kinda how it went when I met Gudrun Vickery a couple months ago. And we literally spoke about everything before stumbling on to her underwear range.

IMG_0442In all honesty, I’d actually heard about Gudrun’s range long before I had the pleasure of meeting the mind behind its innovation. Its quirkiness is what struck me first; Gudrun’s desire to create an unorthodox line that focuses on the needs and wants of women first. So when we spoke about the brand we covered just about everything, including motivations and inspirations and so forth. Here’s what Gudrun had to say for herself.

GV Underwear

  1. GV Underwear is pretty much a baby brand. What was it that encouraged you to start making your pieces in 2013?

I’d worked as a media consultant since graduating university and was craving something creative after studying art at school. Plus I’d also wanted to learn to sew, it started from there really. I’ve always really been into clothes and underwear, I wouldn’t say fashion as such, but the way people dress, and very sporty. So making sports inspired items was quite natural.

  1. Did any of your past experiences help you in launching your brand? If so, how?

Hmm… I think my friends have helped me more than anything! I would have given up a long time ago without them. They definitely gave me the confidence to believe in what I was doing. Also spending a few years doing something I didn’t feel was quite right for me helped spur me in difficult times. Oh and my research skills, to find YouTube tutorials for sewing! There are some really funny American videos out there made at least ten years ago.GV

  1. Your creations are perfect for this modern age in British fashion where girls are layering, trading in heels for brogues and entertaining the thought of comfort as a decisive factor. What was it that encouraged you to take these factors into consideration way before they took over high-street outlets?

I’ve always been a bit of a tomboy – I have four brothers – so being comfortable in what you wear has always been my approach to clothes. And I think its important that women wear underwear they feel comfortable in but that also makes them feel sexy and confident.  

  1. On your website, it says that you are inspired by female athletes and the muted chicness of French style – what is it about these sources that inspire your creativity?

Having always been a very sporty person – I’m doing the Hackney Half Marathon in June – I admire the strength and determination of female athletes. It takes a lot to push your body that far, and of course athletes have to dress for the peak performance of their bodies while being comfortable. I’ve always loved the relaxed sexiness of french women and the subtlety of their style – the colours and cuts are what influenced mine to be so simple. 

000071010008-w800-h600

  1. Underwear is a pretty interesting choice of garment to design. What drew you to creating and specialising in underwear? 

It was sort of by accident. After learning to sew I started to experiment with making pants, and then the kind of sports style tops I like wearing, and the more I learnt the more interested I became. It was me challenging myself I think as it’s actually a very specialist area as opposed to tailoring and making clothes. It’s a difficult area and I’m going to be getting some more detailed designs produced by sewers much more talented than me! 

  1. If you were to create another garment, what would it be and why?

A pair of classic cigarette pants, the ultimate in simple comfortable chicness.

000071000029copy-w800-h600

  1. If you were to choose 3 words that best described GV Underwear, what would they be and why?

Comfort, sex appeal, fun.

  1. Do you have any advice that you could give to others interested in creating their own brand?

Have faith in yourself and work hard.

Such good words there. As a relatively new brand, this is one that I’ll be keeping an eye on for sure. The subtle shades that Gudrun has incorporated into her s/s 2014 range are simply gorgeous and I’ve particularly have fallen for the Maxime and Torraino Set and, additionally, the Lilac Jo shorts which have all been captured for you above. They are all just stunning.

Interested? Be sure to have a peak at Gudrun’s website here.

Adiyam_signature_the_coup

An Interview with… Nomilk Today

Here at The Coup we are all about discovering fresh and unique designs. So we are very proud to introduce our new feature called  ‘An Interview with…’ where we will bring your attention to uber creative and ambitious designers from all over the world. We hope you will fall in love with their work as much as we have!

Today we are introducing you to Nomilk Today, whose fresh, geometric designs tick all the right boxes when it comes to statement jewellery. With a theme of colour blocking, Nomilk Todays pieces are bound to receive a lot of compliments.  And, bonus, until Sunday evening, we are giving The Coup readers (you) an exclusive discount of 20% on all of Todays designs. Now that’s something to smile about :)

The Coup spoke to Eva, the owner, about her beginnings, inspirations and how she makes it work, being an agronomist and a jewellery designer.

Q: What made you decide to start your own business?
Being an agronomist student in Athens, and trying to cover my own expences I worked in different jobs while studying. Then in 2010 I had to write my thesis and my time was limited. Knowing that next year I would move to the Netherlands for an Msc, I had to find a way to work from home. So, already familiar with polymer clay, I started crafting. I found Etsy, I started with the usual polymer clay sculptures and after 4 months, I came up with the idea of a polymer clay vitreau. Little by little, I managed to do a lot of progress in the way I work on this technique, but still there is more to come.

Q: Where do you get your inspiration?
I like to observe. A lot. I find inspiration in details around me but also on the internet. The more I browse, the more I see and get inspired. But most of all, my imagination makes the hard work here!

Q: What are your favourite materials to work with and why?
Polymer clay, definitely. Its so convenient and playful to work with, and I found out it has many more potentials than just the usual ones. Many people dont even realise that I work with polymer clay, because as far as I know, I was the first to use it to make this kind of vitreau.

Q: How would you define your style?
I really dont know how to answer this question. I suppose it depends on how someone incorporates my pieces in her wardrobe. But for sure nomilk today style is easy going and joyful!

Q: What’s been the highlight of your career to date?
On March 2011, when my work was featured on design-milk.com. This had a huge impact on the traffic in my shop and gave me a great boost!

Q: What would you like to do next?
Right now, I am just trying to make it work out together with studying. Its a bit tough, though. Next year I will finish the Msc and start working as an agronomist, but nomilk today is now part of me, I dont want to quit it! Maybe I ll do some seminars to work with silver and then combine the two means. My dream is to have my own farm in a Greek island. And then, you know farmer and jewelry designer-this is something I am looking forward to see!

Q: Do you create small production runs or make to order?
I do both, and I have to say I really like custom orders. I also accept wholesale orders for small boutiques.

Q: Where would our readers find your products for sale?
They can find my items on my Etsy page and can keep in touch through my facebook fan page

**Don’t forget to purchase all of your Nomilk Today pieces with an exclusive discount of 20%, for this weekend only. Just enter the coupon code THECOUP20 which will be valid  until Monday morning. Visit Nomilk Today shop here. Happy shopping!**

MLH


Maria Lucia Hohan dresses are no stranger to the red carpet. Frequently worn by A-list celebrities such as Jennifer Lopez, Carrie Underwood and Nicole Scherzinger her designs are simply exquisite. Below are my favourites from MLH’s 2012 Spring/Summer collection. Looking at all these beauties is getting me excited about her next range, which should be coming soon!


Featured dresses: Tori Gown Nude €640; Vicky Gown Red €795; Selma Gown Powder €705 and Brigette Gown Emerald €815.

(Image source:mlh-shop.com)