Wang X H&M

Alexander Wang X H&M Collaboration a-w swedish designer high street fashion affordable new

We’re a little late on giving you our verdict on the highly anticipated new range. One thing we love about H&M is their effort to make top end designer wear more affordable and accessible to high-street shoppers. Since Wang disclosed that he would be the first American designer to collaborate with the Swedish high-street favourite H&M back in April, everyone has waiting in line to see what themes would be incorporated in the line. With it’s official unveiling having taken place last Thursday it’s seems as though Wang has gone for all out aesthetic sporty with elements of athleticism taking the fore front. Here’s a sneak peak of the range. Now all we have to do is wait for November 6!


See here for more pictures on the range.

Emmy’s Best Dressed Couple


Behati Prinsloo and Adam Levine

These two are an epitome of cool. Both dressed in Prada, they looked perfectly complementary to each other. Behati is wearing a stunning Prada dress with a subtle sparkle and Jacob & Co earrings. I like the fact that Adam opted for no tie but accessorised his look with a pair of sunglasses. Rock’n’Roll!

Behati+Prinsloo+2lImage source:

An Interview with… Gudrun Vickery

Networking – it’s a great thing. You meet someone, whether it’s through friends or work events, and then if you’re a chatterbox like me, you find some common ground. Favourite pastimes, interests or quite simply, your perspective on a number of things. That’s kinda how it went when I met Gudrun Vickery a couple months ago. And we literally spoke about everything before stumbling on to her underwear range.

IMG_0442In all honesty, I’d actually heard about Gudrun’s range long before I had the pleasure of meeting the mind behind its innovation. Its quirkiness is what struck me first; Gudrun’s desire to create an unorthodox line that focuses on the needs and wants of women first. So when we spoke about the brand we covered just about everything, including motivations and inspirations and so forth. Here’s what Gudrun had to say for herself.

GV Underwear

  1. GV Underwear is pretty much a baby brand. What was it that encouraged you to start making your pieces in 2013?

I’d worked as a media consultant since graduating university and was craving something creative after studying art at school. Plus I’d also wanted to learn to sew, it started from there really. I’ve always really been into clothes and underwear, I wouldn’t say fashion as such, but the way people dress, and very sporty. So making sports inspired items was quite natural.

  1. Did any of your past experiences help you in launching your brand? If so, how?

Hmm… I think my friends have helped me more than anything! I would have given up a long time ago without them. They definitely gave me the confidence to believe in what I was doing. Also spending a few years doing something I didn’t feel was quite right for me helped spur me in difficult times. Oh and my research skills, to find YouTube tutorials for sewing! There are some really funny American videos out there made at least ten years ago.GV

  1. Your creations are perfect for this modern age in British fashion where girls are layering, trading in heels for brogues and entertaining the thought of comfort as a decisive factor. What was it that encouraged you to take these factors into consideration way before they took over high-street outlets?

I’ve always been a bit of a tomboy – I have four brothers – so being comfortable in what you wear has always been my approach to clothes. And I think its important that women wear underwear they feel comfortable in but that also makes them feel sexy and confident.  

  1. On your website, it says that you are inspired by female athletes and the muted chicness of French style – what is it about these sources that inspire your creativity?

Having always been a very sporty person – I’m doing the Hackney Half Marathon in June – I admire the strength and determination of female athletes. It takes a lot to push your body that far, and of course athletes have to dress for the peak performance of their bodies while being comfortable. I’ve always loved the relaxed sexiness of french women and the subtlety of their style – the colours and cuts are what influenced mine to be so simple. 


  1. Underwear is a pretty interesting choice of garment to design. What drew you to creating and specialising in underwear? 

It was sort of by accident. After learning to sew I started to experiment with making pants, and then the kind of sports style tops I like wearing, and the more I learnt the more interested I became. It was me challenging myself I think as it’s actually a very specialist area as opposed to tailoring and making clothes. It’s a difficult area and I’m going to be getting some more detailed designs produced by sewers much more talented than me! 

  1. If you were to create another garment, what would it be and why?

A pair of classic cigarette pants, the ultimate in simple comfortable chicness.


  1. If you were to choose 3 words that best described GV Underwear, what would they be and why?

Comfort, sex appeal, fun.

  1. Do you have any advice that you could give to others interested in creating their own brand?

Have faith in yourself and work hard.

Such good words there. As a relatively new brand, this is one that I’ll be keeping an eye on for sure. The subtle shades that Gudrun has incorporated into her s/s 2014 range are simply gorgeous and I’ve particularly have fallen for the Maxime and Torraino Set and, additionally, the Lilac Jo shorts which have all been captured for you above. They are all just stunning.

Interested? Be sure to have a peak at Gudrun’s website here.


The Coup Edit | Kate Moss for Topshop

Oh yes, it’s finally here! The much anticipated collection by Kate Moss for Topshop has hit the racks last night. Here at The Coup, we have inspected every item and created our edit of the hottest pieces we would like to own. Adiyam has her eyes set on the gold number, perhaps the perfect outfit for an upcoming special event? And I’m dreaming of a white maxi dress for long summer eve…Well if we are quick enough we might get a chance!
Ready, steady, go!


An interview with… Katya Kovtunovich

Whether it’s a new boutique brand, well-established designers or, quite simply, something that makes us go ooh, you probably have noticed that here on The Coup we enjoy sharing our fashion findings with you. Today we’re saying hello to Katya Kovtunovich.


Some of Katya’s biggest fans include Hollywood celebrity Vanessa Hudgens and Princess Charlene of Monaco; it’s not suprising then that Katya’s designs are no stranger to the red carpet. So when we recently caught up we wanted to discuss everything, from Katya’s previous role as a fashion journalist to the inspiration behind her designs. Here is what Katya had to say:

Q: It says on your website that you started designing dresses for your Barbie dolls when you were only 7 years old. What was it that drew you in fashion and, in particular, designing garments?

As, I think, every little girl I was dreaming of being a princess and wearing beautiful dresses. But in my childhood Russia was still a Soviet Union and we did not have anything particularly beautiful in the affordable stores. Beautiful clothes were very few and were very expensive. I come from a very modest family, so I could only dream about wearing those ball type of gowns. And with the help of my mom I started realising these dreams in the dresses for my Barbie, my most precious toy that I was lucky to have. I would create dresses out of lampshade fabric, curtains. I would spend all my free time doing it. I even won a Barbie fashion competition in my home town when I was 9. At around the same age I started making clothes for myself.

_MG_1745Q: How has your time as a fashion journalist helped you in launching your own brand?

When I came to London to do fashion internships in order to learn about the industry I was not sure what exactly in fashion I wanted to do –  And as I did not get much luck with “designer” internships I went into journalism. I started writing about everything that I saw and that inspired me and I happened to have a flair for writing as my editors kept asking for more articles. So it really was a coincidence.

Of course it was an incredibly enriching experience and I am very lucky to have had it! it opened a lot of doors and allowed me to meet the most outstanding people in the fashion industry – Karl Lagerfeld, John Galliano, Gianfranco Ferre, CEO of LVMH Bernard Arnault to name a few, as well as the most talented models, actresses, photographers. It was a dream life. And it was incredibly inspiring. I constantly wanted to get more knowledgable, learn to write better, ask better questions, be more professional. This passion made me into a true fashion industry professional – when I applied for Masters of Fashion Journalism at London College of Fashion I was told I was overqualified :). 

It taught me that sometimes in order to be a real professional – you do not have to study, you can just work and learn from people who you admire. In a way it made me believe that I can be a designer without a formal education.

Also, of course, as a journalist I was given a great privilege to interview a lot of fashion designers and hear their stories. It is an incredible sensation – when you sit with a talented person admired by very many people around the world in a one on one meeting and ask them questions. In one moment you really start feeling that that person has truly opened up and suddenly you almost understand it beyond words – the things and the experiences he or she is talking about. I learned that all of the designers worked very hard, that success was not an overnight thing, that they were not afraid to dare to do things differently, sometimes against the circumstances. I also learned that no one had a fairy tale story. Everyone worked very much for their success and created their own luck. It reassured me that if they could do it i could do it to.

 Screen shot 2014-04-20 at 16.23.19

Q: What was it that made you specialise in dress making?When I was a journalist, I kept making my own dresses and wearing them while travelling for fashion weeks in New York, Paris, Milan.

And I would always get compliments from people in the street. They would stop me and ask where I got that dress from or wanted to have my number to get the sme coat made for their girlfriends. I was thinking “Hey, I must have some sort of talent that makes people notice my clothes” – I promised myself if 10 more people stop me and tell me that I should be a designer – i would have to become one. So, thats how it happened.

Q: What sources do you draw inspiration from?

I draw inspiration from successful women that I admire. I like to think – what would they like to wear to a business meeting, to the beach or a lunch on a yacht, a romantic dinner, a St Tropez trip or a skiing holiday. It gets me inspired.

Q: If you were to chose 3 words that best described Katya Kovtunonich creations, what would they be?

Head turning, elegant, timeless


Q: Do you have any advice that you could give to others interested in creating their own brand?

To not give up and always ask people (who in the end are going to be your final clients) to decide if what you do is good or not.  Sometimes it may be easy to get discouraged by opinions of some industry professionals when you are a growing brand. But if people around you notice what you create and want to have those pieces – this should be your motivation and a “sign” that what you do is right.

Q: You’re quite a traveller by that sounds of it.  How has your time in Russia, London and now Dubai influenced your work?

My travels help me to understand the needs and tastes of people in different parts of the world. When I used to travel to fashion weeks – I would wear totally different clothes in Paris, Milan, London and New York. Each city has its own vibe and inspires you to look different. hence, when I create a new collection – I can imagine and combine what a girl in New york would wear, a girl in Paris and a girl in London.

Sometimes I create a piece that I imagine worn only in Russia – but it turns out to be adored by a girl from Los Angeles. This happened with  my coats made out of traditional Emirati Tent and sofa cover fabrics. Also my Parisian clients liked them very much. It was a very unexpected success and made me feel very proud – that I managed to anticipate the wishes of such different women in such different countries. 

Also living in different climate zones made me more practical in terms of designing. When I create winter clothes – practical features come to my mind first, as I know very well what it feels like to have cold winters from my time in Russia. On the opposite, when I create summer collections – I take on my Dubai experience and try to use as much as possible cottons, cooling fabrics and lose silhouettes. 




Q: What kind of woman are your designs for?

For successful, confident, intelligent and fun women, who know that they deserve to be admired.

Q: What has been the highlight of your career to date?

When Andrea Bocelli’s wife and CEO Veronica Berti ordered 5 dresses from my collection.

Q: What is next for KK?

We are looking forward to creating more beautiful dresses that will help more ladies all over the world to look and feel very special.


Such beautiful designs! If you’d like to find out more about Katya and her work, be sure to check out her website here.

Images by Gleb Osipov


Alexander Wang X H&M


Finally, H&M have unveiled who their new collaboration will be with, and it’s none other than Alexander Wang. Wang, who is also the creative director at Balenciaga, confirmed the news last night at music festival Coachella. He’s following in the footsteps of Karl Lagerfeld, Stella McCartney and most recently Isabel Marant who all have collaborated with the high-street favourite.

Exciting! Roll on November 6


Kate Moss // Topshop

kate-moss-for-topshop-spring-summer-2014-campaign-5-vogue-8april14-pr_426x639We’ve finally been given a sneak peak into Kate Moss’ new capsule collection for Topshop. After the success of her collaboration with the high-street giant back in 2007, we’re glad to see Britain’s sweetheart staying loyal to her roots. Pieces will available on and, naturally, Topshop’s official website which should keep you international shoppers happy. Excited? You can read more about the collaboration here.




Topshop // Adidas Originals

Hp-Adidas-asset-WK30So today Topshop launched their collaborative capsule collection with sports connoisseur, Adidas Originals. As both brands are full of funk and not scared to break the mould a little a lot, this could be the perfect pairing for lovers of all things cool.

You can shop the whole collection here.

Lykke Li for & Other Stories

lykke_li_pour___other_storiesI am sure most of you are familiar with sound of Lykke Li from Rust and Bone film soundtrack – an absolutely stunning electro pop tune ‘I Follow Rivers’ has been making people dance since 2011. As well as having an unique voice, Swedish singer, also has a quirky style. She is currently working with & Other Stories to create a capsule collection. Featuring ready-to-wear, bags, shoes and jewellery, Lykke will be creating pieces that have been inspired by her travels and would fit perfectly with her personal taste.
Her aesthetics suit & other Stories brand, so I am very excited to see what this fall brings!

Lykke Li x & Other Stories capsule collection, available from Fall 2014 in a selection of & Other Stories stores and on


Kardashian Kollection for Lipsy

Screen Shot 2014-02-12 at 17.31.02

Kardashian Kollection is back in UK! I am sure a lot of you remember when it made it’s debut appearance at Dorothy Perkins last year, we wrote about it here. The collection was a hit. Now three sisters are back in full force with a selection of stunning garments sold via Lipsy.

SK00974_001_aI had a brief look at the collection online and straight away added a few items to my basket. This crop top and midi skirt combo is so on trend for this spring, I cannot wait to try it on!

It reminds me of this black number that Kim wore earlier this year, it’s nice to see the collection being true to their personal style.

I highly recommend that girls with curves check Kardashian Kollection out, if anything these sisters know how to dress their sexy bodies!


RiRi for River Island A/W 2013

Campaign shots for Rihanna’s A/W collection for high-street powerhouse, River Island, were released earlier this afternoon. Not bad, not bad at all.

Rihanna for River Island 1174561_10151797229141676_1791795799_n 935895_10151797228991676_176904702_n 1170726_10151797229001676_401043835_n 1017014_10151797229011676_202097330_n 1150824_10151797229271676_2116724647_n

The collection will hit stores on September 12th. Looking forward to seeing the whole range.

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1. RiRi for River Island

2. Today I am wearing…

3. Coote Pendants

Images sourced here