‘Damaris’ was launched in 2001 by Damaris Evans, who started the business from her kitchen table with a small loan. The deigner saw the gap in the lingerie market during that time, and created a high fashion and avant-garde designs using natural fabrics. The line is cheeky, seductive without being overly sexual. Pieces were snapped up by stores such as Selfridges and Le Bonne Marche in Paris, and sold at a retail price ranging from £125-£3,000 per piece.
To my and many other ladies delight, in 2003 Damaris has finally created a diffusion line ‘Mimi Holliday‘. Mainline inspired pieces at a much more affordable price – are an absolute hit! The designs which work all types of figures, come in real silk, satin and French silk chiffon and are produced in the Far East. What attracts me to this collection is the use of bold colours. These fun candy shades, make you feel so special and brighten up any day! Great for your every day underwear or a special occasion. I really haven’t seen any other undies quite as special as this, I am sure anyone can find pieces that they love!
Images sourced from http://www.damaris.co.uk