Last night H&M have confirmed rumors that Lana del Ray will front their Fall 2012 campaign. Skinny jeans and pale pink fluffy sweater have played up to Lana’s retro image. Photographed by Inez van Lamsweerde and Vinoodh Matadin, this shoot has had a warm welcome from the audience, and we can already tell that this cosy sweater fly off the shelves, come autumn. In addition to photographs, Lana will perform cover of ‘Blue Velvet’ by Elvis in a video for H&M website, perfect for this 50s theme!
(Images: H&M; Lana del Ray for H&M)